Privacy Policy

Last Updated: 5/26/2026

BARE KNUCKLES ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, who we share it with, and what rights you have over it.

This policy applies to all personal information collected through our website at bareknuckles.co (the "Site"), including information collected when you browse, create an account, make a purchase, sign up for our email list, or contact us.

Please read this policy carefully. By using the Site, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you provide when you:

Create an account — name, email address, password
Place an order — name, billing address, shipping address, phone number, email address, and payment information (note: full payment card details are processed by our payment processor and are not stored on our servers)
Sign up for our email list — email address and, optionally, name and preferences
Contact us — name, email address, and the content of your message
Participate in promotions or surveys — any information you choose to provide

1.2 Information Collected Automatically

When you visit the Site, we and our third-party service providers automatically collect certain technical information, including:

Device and browser information — IP address, browser type and version, operating system, device identifiers
Usage data — pages visited, time spent on pages, links clicked, referring URLs, search terms used on the Site
Transaction data — purchase history, cart activity, and browsing behavior on the Site
Location data — general geographic location inferred from your IP address (we do not collect precise GPS location)
Cookies and tracking technologies — as described in our [Cookie Policy]

1.3 Information from Third Parties

We may receive information about you from third parties, including:

Payment processors — transaction confirmation and fraud screening data
Shipping carriers — delivery status and address verification
Marketing platforms — engagement data from email campaigns (e.g., opens, clicks)
Social media platforms — if you interact with our content or connect your account to a social platform, we may receive limited profile information as permitted by that platform's settings
Analytics providers — aggregated or pseudonymous behavioral data

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Process and Fulfill Orders

Process payments and prevent fraud
Fulfill and ship orders
Send order confirmations, shipping notifications, and delivery updates
Handle returns, exchanges, and refunds

2.2 To Operate and Improve the Site

Maintain the security and functionality of the Site
Analyze traffic patterns and user behavior to improve the shopping experience
Debug errors and fix technical issues
Develop new features and product offerings

2.3 To Communicate with You

Respond to customer service inquiries
Send transactional emails (order confirmations, shipping updates, receipts)
Send marketing emails and SMS messages, if you have opted in
Notify you of policy changes or important account information

2.4 Marketing & Personalization

Personalize your shopping experience based on browsing and purchase history
Display targeted advertising on the Site and on third-party platforms (e.g., Meta, Google)
Measure the effectiveness of marketing campaigns

2.5 Legal & Compliance

Comply with applicable laws, regulations, and legal obligations
Enforce our Terms and Conditions
Respond to lawful requests from government authorities
Protect the rights, safety, and property of BARE KNUCKLES, our customers, and the public

3. Legal Basis for Processing (EEA, UK & Switzerland)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process your personal data under the following legal bases:

Contractual necessity — processing required to fulfill your order or provide our services
Legitimate interests — fraud prevention, Site security, and improving our services, where these interests are not overridden by your rights
Consent — marketing communications and non-essential cookies, which you may withdraw at any time
Legal obligation — where we are required to process data to comply with applicable law

4. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of third parties:

4.1 Service Providers

We share data with trusted vendors who help us operate our business, including:

E-commerce platform — Shopify (order management, checkout, storefront)
Payment processors — [e.g., Shopify Payments, Stripe] (payment processing)
Shipping & fulfillment — [e.g., ShipHero, USPS, UPS, FedEx, DHL] (order fulfillment and delivery)
Email & SMS marketing — Klaviyo (email and SMS campaigns)
Analytics — Google Analytics (website traffic analysis)
Customer support tools — [e.g., Gorgias, Zendesk] (support ticket management)

These providers are contractually obligated to use your data only as directed by us and in accordance with this Privacy Policy.

4.2 Advertising Partners

With your consent (where required), we share data with advertising platforms — including Meta (Facebook/Instagram) and Google — to deliver targeted advertising and measure campaign performance. This may involve sharing hashed identifiers such as email addresses.

4.3 Business Transfers

If BARE KNUCKLES is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change via email or a prominent notice on the Site.

4.4 Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:

Order and transaction records — retained for a minimum of 7 years for tax and accounting purposes
Account information — retained for the duration of your account and for a reasonable period thereafter in case of disputes
Marketing data — retained until you unsubscribe or request deletion
Analytics data — retained in accordance with the applicable service provider's data retention settings (typically 14–26 months for Google Analytics)

When data is no longer needed, we delete or anonymize it securely.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to operate the Site, analyze usage, and deliver personalized advertising. For full details, please see our [Cookie Policy].

7. Email & SMS Marketing

7.1 Email

If you subscribe to our email list, we will send you marketing communications including new arrivals, promotions, and brand updates. You can unsubscribe at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at info@bareknuckles.co.

7.2 SMS

If you opt in to SMS marketing, we may send you text messages about orders, promotions, and new products. Message and data rates may apply. You can opt out at any time by replying STOP to any message.

Transactional messages (e.g., order confirmations, shipping notifications) are not marketing communications and cannot be opted out of while your order is active.

8. Your Privacy Rights

Depending on where you live, you may have the following rights regarding your personal information:

8.1 All Users

Access — request a copy of the personal information we hold about you
Correction — request that we correct inaccurate or incomplete information
Deletion — request that we delete your personal information, subject to legal retention requirements
Opt out of marketing — unsubscribe from email or SMS marketing at any time

8.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to know — the categories and specific pieces of personal information we collect, use, disclose, and sell
Right to delete — request deletion of your personal information, with certain exceptions
Right to correct — request correction of inaccurate personal information
Right to opt out of sale/sharing — we do not sell personal information in the traditional sense, but we may share data with advertising partners in ways that may constitute "sharing" under CCPA. You may opt out via the [Do Not Sell or Share My Personal Information] link on the Site.
Right to non-discrimination — we will not discriminate against you for exercising your privacy rights
Sensitive personal information — we do not collect sensitive personal information as defined by CPRA beyond what is necessary to process your order

To submit a CCPA request, contact us at info@bareknuckles.co. We will respond within 45 days, with a possible extension of an additional 45 days where reasonably necessary.

8.3 EEA, UK & Swiss Residents (GDPR / UK GDPR)

If you are located in the EEA, UK, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) or UK GDPR, including:

Right of access — obtain a copy of your personal data
Right to rectification — correct inaccurate data
Right to erasure ("right to be forgotten") — request deletion of your data where there is no legitimate basis for continued processing
Right to restriction — request that we limit how we use your data
Right to data portability — receive your data in a structured, machine-readable format
Right to object — object to processing based on legitimate interests or for direct marketing
Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at info@bareknuckles.co. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

9. Data Security

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encrypted connections (SSL/TLS), access controls, and secure third-party payment processing.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to use a strong, unique password for your account and to notify us immediately if you suspect unauthorized access.

10. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13 without parental consent, we will take steps to delete that information promptly. If you believe we have collected such information, please contact us at info@bareknuckles.co.

11. International Data Transfers

Our Site is operated in the United States. If you are accessing the Site from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

For users in the EEA, UK, or Switzerland, we rely on appropriate safeguards for international transfers, including Standard Contractual Clauses (SCCs) approved by the European Commission where applicable. By using the Site, you consent to this transfer.

12. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. For material changes, we will provide additional notice — such as an email notification or a banner on the Site. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.

14. Contact Us & Data Controller Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

BARE KNUCKLES
PO Box 16205
Portland, OR 97292
info@bareknuckles.co

For users in the EEA or UK, BARE KNUCKLES is the data controller responsible for your personal information.

This Privacy Policy is a general template and does not constitute legal advice. Privacy law is complex, jurisdiction-specific, and evolving. You should consult a qualified attorney to ensure this document meets all applicable requirements for your business — including CCPA, GDPR, CAN-SPAM, TCPA (for SMS), and any other laws relevant to your customer base and operations.